At a glance statistics:

47% of people say they use public Wi-Fi regularly.
18% of public Wi-Fi users use it to work remotely.
15% of public Wi-Fi users use it to stream online content.
8% of public Wi-Fi users use it because it’s better than their at-home connection.
53% of public Wi-Fi users have connected to a café or restaurant.
32% of public Wi-Fi users have connected to other types of stores.

How Business is Evolving

It’s no secret that the way business is done has been constantly evolving, especially after the COVID pandemic, but in what ways is it evolving? Customers have always been swayed by the product or service quality, but while that’s remained the same, the customer experience has become increasingly more important. For some businesses, that could mean providing high-level customer service to guide the client through confusing situations, for others it could mean tailored solutions specific to their needs. But one customer experience aspect frequently gets overlooked due to its everyday use: a guest Wi-Fi connection!

The Benefits of having a free guest Wi-Fi

1. Increased Customer Experience – Customers will be more likely to enjoy their time in your business if they can do what they love most. Whether that means scrolling through social media, streaming their favorite tv shows, or working remotely, you could see a customer up to 71% more likely to return to your shop after being able to surf the web with a Wi-Fi connection!
2. Increased Customer Loyalty – Customers are more likely to return to a shop regularly when they have a positive experience that provides added value with other free attractions. A free public Wi-Fi connection is an excellent way to add value to your customer’s experience while in your store. According to a survey by Small Business Trends, 62% of businesses with a free Wi-Fi connection see an increase in customer loyalty.
3. Increased Word-of-Mouth Marketing – By allowing customers to have access to your Wi-Fi, you’re not only increasing the amount of time they will spend in your store but also giving them new opportunities to share their experiences with their friends and family. This could be as simple as posting a picture of your product on social media or even leaving you a review instantly after a positive experience.
4. Increased Website Traffic and Social Engagement – Having a public Wi-Fi connection offers you a chance to increase your online presence. By setting up a public Wi-Fi connection, you allow your customers to go to your website and view even more products you provide. You can even set up your Wi-Fi to take them to your website as a way to log on to the public connection, similar to the way they do it at airports and hotels!
5. Increased Sales – Create brand loyalty by offering a free guest network to your new and existing customers. Providing this add-on amenity, will create an increase in foot traffic and enhance the customer experience while shopping. You can even offer specific deals to those who connect to your network or share your product or service with their friends. The number of opportunities for increasing sales with public Wi-Fi are almost limitless.

How you can safely provide a free public connection.

The key to providing free public Wi-Fi is maintaining your safety by setting up a guest network. This allows your customers to enjoy the connection to the internet and protects you from any viruses that their devices may be carrying. Mosaic offers an incredible business Wi-Fi solution that does that and so much more. Our dedicated commercial sales team has the experience and knowledge to help you tailor a solution to your business’s needs so you can start experiencing the benefits of utilizing public Wi-Fi in your store or office. For more information on our business Wi-Fi solutions and how you can partner with Mosaic, your local technology provider, check out our business page here, ExperienceMosaic.com/business-services/.

Sources: https://www.highspeedinternet.com/resources/public-wi-fi-statistics
Calix SmartBiz Blog “Free Wi-Fi and Why Your Business Needs to Offer it”

We’ve all seen emails in our inboxes that look a little phishy. As you probably know, phishing is a popular scamming method that uses real (or sometimes not so real) looking emails to get you to click on a link that then downloads a virus or other malware onto your computer. With online activity growing exponentially, cyber threats do too! According an article from earlier this year by cybertalk, 5 million new phishing websites are created every single month, allowing people to send slightly different web links (ex. instead of Yahoo.com, its Yah00.com) to trusted websites only to steal your information as soon as you click the link. If this happens on your personal email then you could face fraudulent charges, ransomware messages, and even identity theft, but if this happens on your work email, then you could cause thousands of dollars in damages or more to regain or resecure your business’s data.

Different Types of Phishing have Different Targets

Phishing can be split up into a few different categories. Spear phishing references targeted attacks that focus on a specific person’s information and make it seem like a boss or coworker of the target is talking about some everyday topic. They may ask you to buy a client a gift card for them quickly or send you an internal hiring opportunity to get you to click on the link without even thinking. It’s important to always double-check the email address before clicking on any links in your email. Another common type of phishing is actually called whaling and that refers to the targeting of senior executives and higher-up individuals who have access to most of the company. These emails may disguise themselves as panicked employees or even potential business opportunities to again get you to react quicker than you think and download the malware onto your device.

The Solution: Preparation and Defense

At Mosaic Technologies, we provide a simple way to ensure your staff is always on guard against suspicious emails and phishing attempts. By utilizing our managed security service, you’ll get access to a phishing simulator that sporadically sends out fake phishing emails to your employees to test their ability to identify and avoid suspicious emails. If one of your employees does end up failing this initial test, it’ll automatically let them know and requires them to complete a short 10–15-minute course that reminds them of the things to look out for when sorting through their email.

When you partner with Mosaic, you know that you’ll not only be defended against these attacks, but you’ll learn how to prevent these attacks from ever getting to the point of danger. Take a step in the right direction and choose your local technology partner to give you in-depth protection and help against phishing and other cyber threats. To learn more about our managed security service, visit https://experiencemosaic.com/business-services/.

Source: https://www.cybertalk.org/phishing-see-the-most-frequently-imitated-brands/