Wi-Fi – Mosaic Technologies

Public Wi-Fi and Why Your Business Needs to Capitalize on It

Hemil Mehta — Wed, 19 Apr 2023 18:16:15 +0000

At a glance statistics:

47% of people say they use public Wi-Fi regularly.
18% of public Wi-Fi users use it to work remotely.
15% of public Wi-Fi users use it to stream online content.
8% of public Wi-Fi users use it because it’s better than their at-home connection.
53% of public Wi-Fi users have connected to a café or restaurant.
32% of public Wi-Fi users have connected to other types of stores.

How Business is Evolving

It’s no secret that the way business is done has been constantly evolving, especially after the COVID pandemic, but in what ways is it evolving? Customers have always been swayed by the product or service quality, but while that’s remained the same, the customer experience has become increasingly more important. For some businesses, that could mean providing high-level customer service to guide the client through confusing situations, for others it could mean tailored solutions specific to their needs. But one customer experience aspect frequently gets overlooked due to its everyday use: a guest Wi-Fi connection!

The Benefits of having a free guest Wi-Fi

Increased Customer Experience – Customers will be more likely to enjoy their time in your business if they can do what they love most. Whether that means scrolling through social media, streaming their favorite tv shows, or working remotely, you could see a customer up to 71% more likely to return to your shop after being able to surf the web with a Wi-Fi connection!
Increased Customer Loyalty – Customers are more likely to return to a shop regularly when they have a positive experience that provides added value with other free attractions. A free public Wi-Fi connection is an excellent way to add value to your customer’s experience while in your store. According to a survey by Small Business Trends, 62% of businesses with a free Wi-Fi connection see an increase in customer loyalty.
Increased Word-of-Mouth Marketing – By allowing customers to have access to your Wi-Fi, you’re not only increasing the amount of time they will spend in your store but also giving them new opportunities to share their experiences with their friends and family. This could be as simple as posting a picture of your product on social media or even leaving you a review instantly after a positive experience.
Increased Website Traffic and Social Engagement – Having a public Wi-Fi connection offers you a chance to increase your online presence. By setting up a public Wi-Fi connection, you allow your customers to go to your website and view even more products you provide. You can even set up your Wi-Fi to take them to your website as a way to log on to the public connection, similar to the way they do it at airports and hotels!
Increased Sales – Create brand loyalty by offering a free guest network to your new and existing customers. Providing this add-on amenity, will create an increase in foot traffic and enhance the customer experience while shopping. You can even offer specific deals to those who connect to your network or share your product or service with their friends. The number of opportunities for increasing sales with public Wi-Fi are almost limitless.

How you can safely provide a free public connection.

The key to providing free public Wi-Fi is maintaining your safety by setting up a guest network. This allows your customers to enjoy the connection to the internet and protects you from any viruses that their devices may be carrying. Mosaic offers an incredible business Wi-Fi solution that does that and so much more. Our dedicated commercial sales team has the experience and knowledge to help you tailor a solution to your business’s needs so you can start experiencing the benefits of utilizing public Wi-Fi in your store or office. For more information on our business Wi-Fi solutions and how you can partner with Mosaic, your local technology provider, check out our business page here, ExperienceMosaic.com/business-services/.

Sources: https://www.highspeedinternet.com/resources/public-wi-fi-statistics
Calix SmartBiz Blog “Free Wi-Fi and Why Your Business Needs to Offer it”

MosaicEdge™ Managed Wi-Fi Solutions

Mosaic’s Managed Wi-Fi product sets provide customizable, cost-effective, safe, and powerful Wi-Fi coverage for business customers. Utilizing powerful, enterprise-level, Wi-Fi 6 access points and routers, create virtual network segments for security and network traffic management, allowing real-time network analysis and troubleshooting.

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What’s the difference between the Internet & Wi-Fi?

Hemil Mehta — Mon, 14 Jun 2021 17:16:29 +0000

Wi-Fi technology is extremely popular and available just about everywhere. Whether you’re grabbing a cup of coffee, shopping for shoes, or enjoying a family pizza night, you’re likely to have a Wi-Fi hotspot available. You may hear people talking about “getting onto Wi-Fi” or not being able to “get onto Wi-Fi”. Most of the time, the issue is that they can’t get their laptop, smartphone, or other device connected to the Internet.

Is Wi-Fi the same as the Internet? No, it’s not. And with home networks getting more sophisticated all the time, with more and more connected devices, it’s helpful to have a clear understanding of the difference between the two.

What is the Internet?

The Internet is a massive global communications network. In fact, as its name suggests, it’s more than just one network—it’s a series of thousands of interconnected networks.
While no one person or organization owns the Internet itself, each Internet service provider (ISP) typically owns its own network. It buys and installs the specialized networking equipment that makes it possible for customers like you—in addition to businesses, universities, hospitals, and more—to connect to the Internet.
When you connect to your ISP’s network from your home or workplace, you have the ability to connect with other networks, companies, services, and individuals who are also connected to the Internet. For example, you can stream movies on Netflix by connecting via the Internet to computer servers that Netflix owns or read your email by connecting to one of Gmail’s servers.
When you purchase monthly Internet services for your home, your ISP gives you all the physical equipment you need to connect your own devices to the Internet. This includes a physical line, such as a fiber optic cable, that will connect your home to the ISP’s network. Inside your home, this physical line is connected to an electronic device that’s usually called a modem.

How do I connect my devices to the Internet?

With your modem providing the Internet connection into your home, there are two ways you can connect your device to the modem.

Connecting with a physical cable

The first method, which is not very common anymore, involves physically plugging your computer into the port on the back of your modem using what’s called an Ethernet cable. When your computer is plugged into the modem, becomes part of your ISP’s network, along with all the other individuals and business customers who have also connected their devices.

Connecting over Wi-Fi

The second method, which is the most common today, involves connecting your computer, tablet, or smartphone to your ISP’s network without using a physical wire. This “wireless” connection is made possible by Wi-Fi technology; specifically by a second device in your home called a router or sometimes referred to as a gateway. This router is physically plugged into the modem with a cable or it is combined with the modem into a single piece of equipment.
The Wi-Fi router uses radio technology to broadcast a unique name (also known as a service set identifier, or SSID), which you or your ISP chooses when the router is first set up. When you’re on your laptop or other devices, you can see a list of other Wi-Fi routers nearby such as yours and your neighbors’. You can select your router name from the list and enter the router’s password. And just like that, you’re connected to Wi-Fi. Since your router is connected to your modem, you can now access any online service or go to any website using your web browser.

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Is connecting to Wi-Fi the same as connecting to the Internet?

The short answer is no, not technically. Just because you’re connected to your Wi-Fi router does not mean that you are also connected to the Internet.
You might notice from time to time that your computer says you’re connected to Wi-Fi but you are not able to access any websites or send an email. This means one of two things: either your modem is not properly connected to the Internet or your Wi-Fi router is not successfully connected to your modem.
So the next time you “get on Wi-Fi,” you’ll know there’s a bit more to it. You are actually connecting to a router that is then connecting to the modem that is then connecting to the Internet.

Ask us more about our high-speed fiber internet plans.

Find out more on https://experiencemosaic.com/internet/

Let us make one thing in your life worry-free! Feel free to reach out to us with any questions at 715-458-5400.